Press Releases
January 30, 2024

Powersports Associations Expand Government Relations Team

Don Amador to Lead Efforts in Western States   IRVINE, Calif., January 30, 2024 — As the new Western States Representative, OHV icon Don Amador will […]
January 24, 2024

Erik Pritchard Stepping Down as President and CEO of U.S. Powersports Industry Associations

IRVINE, Calif., Jan. 24, 2024 — Erik Pritchard, president and CEO of the powersports industry’s leading trade and education associations – Motorcycle Industry Council, Motorcycle Safety […]
December 19, 2023

Power Up the Holidays with Powersports

Giving a gift that goes? Don’t forget the riding gear and training IRVINE, Calif., Dec. 19, 2023 — If you’re planning to gift someone who’s been extra-good […]
October 26, 2023

Train Now for a Better Ride Tomorrow; Off-Road Safety Week, November 11 – 19

Be an Off-Road Hero – Take Free Dirt Bike, ATV, and ROV Courses All Across California IRVINE, CALIF., October 26, 2023 — Fall is here and […]
October 25, 2023

ROHVA AND SVIA OFF-HIGHWAY SAFETY VIDEOS AVAILABLE NOW ON MOTOTV

IRVINE, Calif., Oct. 25, 2023 — Thousands of powersports dealers nationwide will now be able to integrate off-highway safety videos into their programing on their MOTOTV […]
October 31, 2022

Golden State Gives Thumbs Up for October’s Off-Road Safety Week

“The Fall 2022 Off-Highway Vehicle Safety Week was, by any standard, a huge success,” stated Don Schmidt, interpreter for California State Parks. “This biannual event, which […]
October 19, 2022

This is Off-Road Safety Week

Off-Road Safety Week runs through October 23, helping to increase public awareness about responsible OHV use during the autumn riding and driving seasons. This year’s theme […]
October 13, 2022

Off-Road Safety Week Starts This Weekend

Off-Road Safety Week is October 15-23, returning to increase public awareness about responsible OHV use during the autumn riding and driving seasons. This year’s theme is […]
March 29, 2022

Specialty Vehicle Institute of America Elects 2022 Officers

IRVINE, Calif., March 29, 2022 – The Specialty Vehicle Institute of America Board of Trustees has elected a new slate of officers. Colin Miller of American Honda […]
October 15, 2021

Gearing Up for Off-Road Safety Week, October 16-24

IRVINE, CALIF., October 13, 2021 — Cooler autumn months are a big draw for enthusiasts, hunters, campers, and other adventurists to enjoy their ATVs, dirt bikes, and […]
May 13, 2021

ATV Safety Week Is Here

IRVINE, Calif., May 13, 2021 – The ATV Safety Institute will provide free ATV Safety classes during ATV Safety Week, May 15-23, 2021. ASI is partnering […]
April 8, 2021

Specialty Vehicle Institute of America Board of Trustees Re-Elects Officers

IRVINE, Calif., April 6, 2021 – The Specialty Vehicle Institute of America Board of Trustees re-elected Alexandre Borduas of BRP, Inc. as chair. The board also re-elected […]
September 9, 2020

Celebrate Labor Day Weekend With Off-Highway Riding And Recreational Distancing

IRVINE, CALIF., Sept. 4, 2020 — Labor Day weekend beckons many to get outside with family and friends for off-road rides and adventures. The Recreational Off-Highway […]
March 27, 2020

U.S. Consumer Product Safety Commission Report Shows Continuing Decline in ATV Injuries

ATV Safety Institute urges owners to get trained, announces 7th annual ATV Safety Week to support continuing decline in injuries Assessing a 10-year period (2009-2018), CPSC staff […]
November 9, 2019

Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations

  IRVINE, Calif., Nov. 4, 2019 – Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC), Specialty Vehicle […]
July 31, 2019

Powersports Trade and Safety Associations Announce CEO Succession Plan

Tim Buche, current chief executive officer, to assume consulting role November 1 Erik Pritchard, current president of two associations, named to succeed as chief executive officer […]
June 2, 2018

ATV Safety Institute Unveils New Logo as Its Fifth Annual ATV Safety Week Launches Across the Nation This Week

IRVINE, Calif., June 1, 2018 – The ATV Safety Institute today introduced a new  logo to coincide with the launch of its annual ATV Safety Week […]
September 1, 2017

ATV Safety Institute Calls on Riders to Be Ambassadors this Holiday: Get Trained, Follow and Share Eight Golden Rules of ATV Safety

IRVINE, CALIF., September 1, 2017 – The extended Labor Day weekend beckons many ATV enthusiasts to America’s dunes and trails where they’ll ride out the rest […]
June 26, 2017

Get Trained, Go Forth and Ride to Celebrate Independence Day

IRVINE, CALIF., June 26, 2017 – Many ATV enthusiasts will be revving up their July Fourth celebrations with family and friends out on the trails. Key to […]
February 26, 2017

U.S. Consumer Product Safety Commission Report Shows Continuing Decline in ATV Deaths and Injuries

Industry Commitment to National Safety and Training Programs Contributes to Reduced Number of Incidents IRVINE, Calif., Feb. 6, 2017 – The U.S. Consumer Product Safety Commission’s (CPSC) […]